You Have to See Chloë Sevigny’s Very Chic Ad Campaign

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J.W.Anderson is on a cool-girl streak (though on second thought: When has it ever not been?). After recruiting Bella Hadid to front the brand’s fall/winter 2016 campaign, designer Jonathan Anderson has found its next star for spring 2017 in fashion darling Chloë Sevigny.

Shot by Jamie Hawkesworth and styled by Benjamin Bruno, the campaign features chic black-and-white images of 42-year-old multi-hyphenate perched on a stool—one where she’s wearing all-white, another all-black, while gripping the brand’s highly coveted pierced bag ($1,690; for a medium. $1,825; for a large)—juxtaposed against colorful lifestyle images of chic plants and graphic color-block knits. Simple, yet effective. Scroll through to see the rest of the campaign.

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